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Dressing with Intention Starts in Waxhaw

Nell Thomas09 mins

Amy Casey Wants You to Look in the Mirror and Smile

Ditch Fast Fashion, Find Your “WOW”

đŸ§„ The Closet Clean-Out You Didn’t Know You Needed — Until Now

By Nell Thomas | Strolling Ballantyne

Amy Casey doesn’t just help you get dressed. She helps you understand why you wear what you wear—why that blazer makes you feel unstoppable while that “sale rack steal” never sees daylight. At House of Colour Waxhaw, Casey uses color science and personal style analysis to make fashion feel less overwhelming and more like
 you.

A former educator with more than 25 years of experience in academia, Casey now runs one of the region’s most sought-after franchises of House of Colour, the London-founded global leader in personal color and style analysis. Her Waxhaw studio sees a steady stream of professionals, parents, teens, and even entire families—all seeking one thing: clarity.

“If you have skin and wear clothes, you can benefit,” Casey says. “It’s not about more. It’s about better.”

đŸ–Œïž From Drape to Done: The Process

Clients begin their session in natural light with a series of hand-dyed drapes, designed to identify their undertone and seasonal color family—spring, summer, autumn, or winter. From there, Casey works with each person to build an understanding of what tones bring out their best features and which ones dull their glow.

And this isn’t guesswork—it’s visual and immediate. “Some colors make your skin look fresh and healthy,” Casey says. “Others can add shadows or redness. The transformation is visible in the mirror within seconds.”

The appointment often concludes with a demonstration of the brand’s EU-standard 90-Second Makeup line and tips on coordinating metals, wardrobe palettes, and even hair color—all rooted in the client’s personal color profile.

🧠 From School Counselor to Style Translator

Casey’s background gives her a unique edge. A graduate of NYU with additional post-graduate work in Arizona, she spent decades helping students understand their goals and emotions. Now she helps adults navigate racks, trends, and self-doubt.

“I was ready for a change, but not to stop teaching,” she says. “I just switched classrooms.”

After leaving education, she drained her savings and purchased her franchise—launching a new career focused on connection, transformation, and confidence. “This isn’t about vanity,” she adds. “It’s about dignity. Feeling good in your own skin—and in your own clothes—makes all the difference.”

🏡 Life in Waxhaw: Finally Home

Casey’s journey spans Connecticut, New York, Arizona, and nearly 15 moves across the country. But when she arrived in Waxhaw just over a year ago with her husband and three children, something clicked.

“We’re done moving,” she says with a smile. “This is home.”

Her oldest son is a high school freshman and a travel soccer player. Her twin daughters—third graders—love musical theater and singing. “I work, then I’m at a game or a recital,” she laughs. “And I love it.”

The family spends summers exploring Carolina beaches and diving into Union County life. “There’s a strong sense of community here. That’s what I was looking for.”

👗 Style for Everyone (Seriously, Everyone)

Casey is adamant that color and style analysis isn’t just for fashionistas. She serves:

  • Women and men over 18: full color and style analysis
  • Kids 10+: age-appropriate color analysis
  • Corporate professionals: wardrobe building for presentations and travel
  • Families: photo-ready coordination sessions
  • Moms in leggings: “You deserve to feel great at school drop-off,” she says

Gift certificates are available for all services, and group sessions are increasingly popular.

🌍 Global Roots, Local Expertise

House of Colour has operated globally for over 40 years, but Casey’s franchise tailors its gold-standard methodology to the Waxhaw community. “What works for someone online may not work for your skin tone or your lifestyle,” she says. “And that’s okay. We’re not here to imitate—we’re here to illuminate.”

Her goal? Help clients curate a wardrobe that works hard, looks good, and eliminates the guesswork. “When you know what works, you buy less, waste less, and wear more.”

👭 Local Women Leading the Way

Amy Casey joins a growing list of Ballantyne-area women reimagining what local business looks like:

  • Gabby Starr, who’s rewriting the rules of life insurance through Transamerica Agency Network
  • Djarta Halliday, whose company WanderLuxuryTravel helps you travel deeper, not just farther

These women share a commitment to clarity, confidence, and real human connection.

🔖 Need the Details?

đŸ„Ż Signature

This article is powered by espresso from Einstein Bros. Bagels Ballantyne (13736 Conlan Cir, Charlotte), where the cheddar bacon egg sandwich is as comforting as a good color palette and the honey almond shmear feels like a hug. Open daily till 2pm. You’re welcome.

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Nell Thomas

Senior Writer, The Charlotte Mercury

Contributor, Strolling Ballantyne

Still trying to decide if I’m a summer or a strong coffee brunette ☕🎹

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